A social justice ad campaign centered around I.C.E. juvenile detention centers. An imagined collaboration with Human Rights Watch. Instagram ad carousels with supportive merch and print versions.
PROCESS
This process involves a multi-disciplined approach to design, drawing on disparate elements such as photography, installation, illustration, typography and graphic design. No animals were harmed in the creation of this piece.
IDEATION
This design was realized through a series of thirty sketches, a mind map, a mood board and multiple revisions of less successful solutions. Ideas are informed by peer reviewed research regarding the conditions and treatment of juveniles in Immigrations and Customs Enforcement detention centers.
